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Friday, October 19 • 3:00pm - 3:50pm
Project Butterfly: Escaping the Web - HPX DIGITAL

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Project Butterfly: Escaping the Web

What effect can learning about how sociable people interact in the real world have on the online space? We set out on a multi-city project, both online and in the real world, actively immersing ourselves in a variety of communities so that we could truly understand the elements that contribute to interaction and involvement. We entered real-life communities ranging from coastal skateparks to suburban supermalls, making observations and conducting “speed friending” experiments. We infiltrated college fraternities, entrepreneur hotspots and senior citizen get-togethers, all the time chronicling sociable behaviours and the way that they developed. We contrasted this with an exploration of 'online hyperconnectors', people who were extremely active on social media, those with literally thousands of friends on facebook/ twitter, those who self identified as being highly influential. By learning how we naturally interact with each other and by building a framework of how 'highly sociable' people work in each sphere, we're able to use this knowledge to help build online social communities that act more naturally. This immersive qualitative work seamlessly merged social psychology, digital anthropology with cutting edge ethnography and is a collaboration between Toronto's The Palmerston Group and Seattle's Cole + Weber United.


SPEAKER: Daniel Berkal

Friday October 19, 2012 3:00pm - 3:50pm
Atlantica Guild East 1980 Robie St. Halifax Nova Scotia Canada
  • Show Title Project Butterfly: Escaping the Web