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Wednesday, October 17 • 3:00pm - 3:50pm
Proximity is Virtue: Why Location Based Marketing Isn't Really About Location - HPX DIGITAL

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Proximity is Virtue: Why location based marketing isn't really about location

Mobile technologies allow a whole new way of thinking about customers, providing the means to identify the precursors to purchasing, which in turn requires new ways to think about marketing.Mobile devices leave behind a digital exhaust, which lets people, and their favored brands, track, modify and optimize their behavior together - which may be what new marketing looks like.How to think about mobile - a medium which operates exclusively in different kinds of NOW.

 

SPEAKER: Faris Yakob


Wednesday October 17, 2012 3:00pm - 3:50pm
Atlantica Guild East 1980 Robie St. Halifax Nova Scotia Canada
  • Show Title Proximity is Virtue: Why location based marketing isn't really about location