The User Experience of Everything
Successful organizations are realizing the need to become increasingly customer-focused in order to succeed in an immensely competitive marketplace. The incredible connectedness available through today’s technology is a double-edged sword – on one hand providing extraordinary opportunities to more deeply understand customer desires, while on the other hand providing customers with the means to amplify their dissatisfaction on an unprecedented scale. From product conception and refinement through to marketing, purchase, and support, Jeff MacArthur will discuss the considerations involved in evaluating and improving the user experience for products and services both online and off for the benefit of your company and your customers.
SPEAKER: Jeff MacArthur