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Thursday, October 18 • 3:00pm - 3:50pm
Like This Lollipop - HPX DIGITAL

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Like This Lollipop

Getting people to like your creations on Facebook is what everyone aims for, but it's easier said than done. Clients ask to embed Like buttons all over the app thinking that's how to generate interest, rather than actually building something people want to talk about. They also ask for something new that no one else has ever technically done before, and ignore the story development. In my experience, it's best to start with a story and a theme and then build into that. We'll explore how to merge creativity with new technology in a compelling, well-presented manner, as opposed to doing it just because. I'll also walk through the experiences we encountered in creating “Take This Lollipop” and what its success means to the future of socially connected experiences. We're at the beginning of a new era in online entertainment and it's going to continue to evolve. There are a lot of possibilities in this new frontier so we'll explore some ideas in creating new experiences like Lollipop.

 

SPEAKER: Jason Nickel


Thursday October 18, 2012 3:00pm - 3:50pm
Atlantica Guild West 1980 Robie St Halifax Nova Scotia Canada
  • Show Title Like This Lollipop